A prototype is11/7/2022 Prototypes are developed when usability testing and user feedback sessions are needed. The static nature of mockups allows for easy incorporation of any changes or requests. Comparing mockups helps the team agree on a design direction. The realistic portrayals make it simple to assess what makes sense about the designs from the users perspective. When the mockups are presented to stakeholders, a more detailed visual critique is encouraged. A UX designer will use digital software to create and present the options. More effort is required to create mockups and more skill as well. Actual content is often included to make the renderings more representative of the final product. More than one mockup is usually created, providing decision-makers with multiple options to evaluate. Mockups elevate wireframes to the next level by adding design choices such as color schemes, fonts, icons, and navigation elements. The absence of visual elements like colors and logos is intentional as critiques should be focused on whether or not the proposed layout or arrangement would help users, not visual details. Wireframes should be used to reach consensus on the core functionality of a concept. Product managers may jump in to help ideate. Creation can be done using paper and pencil, a whiteboard, or in a product management tool - and does not necessarily need to be done by a UX designer. They are low fidelity and quick to create and are often used in brainstorming sessions. They are black and white depictions that rely heavily on grey boxes and text to represent what a product will look like. Wireframes are the foundation of the design that everything else is built upon. To collect feedback by user testing the real experienceĪdditional visual elements like logos, colors, and iconsįinal interactive elements and navigation To facilitate more detailed critiques of visual elements and functionality so changes can be made To gain consensus and collect internal feedback on how new functionality will work Interactive simulation of new product functionality The table below compares the differences between wireframes, mockups, and prototypes in greater detail:Ī quick sketch to convey the high-level concept of new product functionalityĪ realistic visual design that resembles what the new product functionality will look like Depending on the level of feedback and visibility needed, a wireframe or mockup alone can get you the necessary buy-in. You will not necessarily need to create all three for every product or feature you work on. And finally, the prototype is usable and clickable. Next, the mockup has added logos, colors, and icons to make it more realistic. The wireframe is very low-fidelity - simple boxes and text convey a concept. Below you can see a wireframe, mockup, and prototype for a new mobile application. One way to quickly understand the difference between wireframes, mockups, and prototypes is to compare them visually. Prototypes are high-fidelity representations that demonstrate how a user will interact with the new product or feature. Mockups are static yet realistic renderings of what a product or feature will look like and how it will be used. Wireframes are basic, black and white renderings that focus on what the new product or feature will do. It helps to start with some high-level definitions: How do wireframes, mockups, and prototypes compare to each other? Choosing the right one at the right stage ensures that the correct level of effort is invested so that you can deliver functionality that solves a real customer need. These terms are often used interchangeably, which may introduce confusion about when and how you should leverage each one during your product development process. Although wireframes, mockups, and prototypes may seem similar, they all serve a unique role at distinct times during the product development lifecycle. Each one is used to illustrate concepts, gather feedback, and gain consensus so that teams can design and build exactly what customers want. Wireframes, mockups, and prototypes are common terms used by product teams.
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